E-Commerce Experiences in the Real Estate Industry: a preliminary study in regional Queensland

<body> <table width="100%"> <tr> <td align="center"> This page requires frames. <a href="http://dl.acs.org.au/index.php/ajis/article/viewPDFInterstitial/152/133">Click here</a> for the non-frames version. <p>Non-frames version <a href="http://dl.acs.org.au/index.php/ajis/article/viewPDFInterstitial/152/133">available</a>.</p> </td> </tr> </table> <h1>E-Commerce Experiences in the Real Estate Industry: a preliminary study in regional Queensland</h1> <h2><i>Jeanette Van Akkeren</i></h2> <h3>Australasian Journal of Information Systems</h3> <h4>Abstract</h4> <div>Computer systems have become commonplace in most SMEs and technology is increasingly becoming a part of doing business. In recent years, the Internet has become readily available to businesses; consequently there has been growing pressure on SMEs to take up e-commerce. However, e-commerce is perceived by many as being unproven in terms of business benefit. This research aims to determine what, if any, benefits are derived from assimilating e-commerce technologies into SME business processes. This paper presents three in-depth case studies from the Real Estate industry in a regional setting. Overall, findings were positive and identified the following experiences: enhanced business efficiencies, cost benefits, improved customer interactions and increased business return on investment.</div> </body>