Small Firm Internet Adoption: a market oriented approach

<body> <table width="100%"> <tr> <td align="center"> This page requires frames. <a href="http://dl.acs.org.au/index.php/ajis/article/viewPDFInterstitial/175/158">Click here</a> for the non-frames version. <p>Non-frames version <a href="http://dl.acs.org.au/index.php/ajis/article/viewPDFInterstitial/175/158">available</a>.</p> </td> </tr> </table> <h1>Small Firm Internet Adoption: a market oriented approach</h1> <h2><i>Colin Jones, Rob Hecker, Peter Holland</i></h2> <h3>Australasian Journal of Information Systems</h3> <h4>Abstract</h4> <div>Fundamental to the development of new customer value offerings via web-based commerce is a small firm’s ability to strategically acquire and exploit knowledge. The focus of this paper is the empirical testing of a normative web-based commerce adoption model developed from a review of the extant literature related to electronic marketing, the Internet and the diffusion of new innovations. A preliminary test of the model’s theoretical contentions lent support to its overall focus, but found that the firm’s existing learning capabilities were diminished during the adoption of web-based commerce. Consequently, sub-optimal adoption outcomes were associated with insufficient knowledge development.</div> </body>