Customers' Beliefs Behind Business- to- Consumer Electronic Commerce

<body> <table width="100%"> <tr> <td align="center"> This page requires frames. <a href="http://dl.acs.org.au/index.php/ajis/article/viewPDFInterstitial/229/202">Click here</a> for the non-frames version. <p>Non-frames version <a href="http://dl.acs.org.au/index.php/ajis/article/viewPDFInterstitial/229/202">available</a>.</p> </td> </tr> </table> <h1>Customers' Beliefs Behind Business- to- Consumer Electronic Commerce</h1> <h2><i>Nena Lim</i></h2> <h3>Australasian Journal of Information Systems</h3> <h4>Abstract</h4> <div>With the rising importance of electronic commerce, it is important for researchers and company executives to understand customers' beliefs behind online shopping behaviour. This proposed study extends the technology acceptance model (TAM) to test the influence of experience, self-efficacy, perceived risk, and social influence on customers' acceptance of the business-to consumer (b2c) e-commerce.</div> </body>